on Dec 28, 2023 8:46:00 GMT
Post on Dec 28, 2023 8:46:00 GMT
In that case your ad might read something like Looking for a fresh website design for a great price Try ABC Design Studio For a limited time only get off all design work. OK you could probably come up with better ad copy but you get the idea. Traditional marketing is about getting in front of your potential customers and trying to convince them to choose you.
Its very direct and if youre persuasive enough it can lead to immediate sales but if you dont grab peoples attention theyll just tune you out. Content Marketing The content marketing approach is very different. Its more about playing the longterm game. In this case you might start posting articles on your website or blog giving small business owners useful information Country Email List on things like the elements of good website design mistakes to avoid when setting up a website and more. Then you promote those articles to draw readers to your blog and at the end of each article you try to entice them to stay in contact perhaps by offering more great information in exchange for their email address. Once theyve signed up you follow up with a series of emails providing more useful free information while also trying to entice them to sign up as a paying customer.
Even at this stage the ratio is still something like or free information and or selfpromotion. This is just an example of coursethere are lots of different content marketing strategies out there using a variety of different media and well examine some strategies for successful content marketing later on in this tutorial. There are significant downsides. to the BB Content Marketing Benchmarks report of businesses are using content marketing. Content Marketing Strategies So weve got some clarity on what content marketing is and weve looked at its main pros and cons. So what strategies can you use to be successful in your content marketing Pick Your Channels As I mentioned earlier there are many different ways to do content marketing.
Its very direct and if youre persuasive enough it can lead to immediate sales but if you dont grab peoples attention theyll just tune you out. Content Marketing The content marketing approach is very different. Its more about playing the longterm game. In this case you might start posting articles on your website or blog giving small business owners useful information Country Email List on things like the elements of good website design mistakes to avoid when setting up a website and more. Then you promote those articles to draw readers to your blog and at the end of each article you try to entice them to stay in contact perhaps by offering more great information in exchange for their email address. Once theyve signed up you follow up with a series of emails providing more useful free information while also trying to entice them to sign up as a paying customer.
Even at this stage the ratio is still something like or free information and or selfpromotion. This is just an example of coursethere are lots of different content marketing strategies out there using a variety of different media and well examine some strategies for successful content marketing later on in this tutorial. There are significant downsides. to the BB Content Marketing Benchmarks report of businesses are using content marketing. Content Marketing Strategies So weve got some clarity on what content marketing is and weve looked at its main pros and cons. So what strategies can you use to be successful in your content marketing Pick Your Channels As I mentioned earlier there are many different ways to do content marketing.